AVP, Paid Media Strategy
American Public University System
The AVP, Paid Media Strategy is responsible for driving growth through the strategic planning and management of paid media across various channels including paid search, display, social and video channels and supporting each of our Educational Units. This role will be responsible for developing strategic objectives, optimization and testing roadmaps, performance reporting and measurement plans that drive business objectives.
This role will oversee both the internal paid media team as well as external agencies to ensure the successful execution of campaigns. Experience in Higher Education a plus.
Responsibilities:
Requirements:
About Us:
Online, on campus and in the workplace, we provide higher education and training to our country's heroes - military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), Rasmussen University and Graduate School USA (GSUSA).
It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law