Job Description Summary: | The Office of Communications and Marketing is comprised of a high performing team responsible for advancing the university's reputation and telling GW's story through a diverse array of university channels, including digital and web properties and publications, multimedia and web properties, creative services, publications, media relations and paid marketing efforts across the university. This office drives the strategy and tactics for showcasing and raising the visibility of the university's experts, initiatives, and accomplishments. The George Washington University is seeking a seasoned higher education marketing strategist and energetic leader to serve as Associate Vice President (AVP) for Marketing. The AVP for Marketing will lead a newly centralized marketing apparatus to devise and manage a comprehensive strategy to tell GW's story and advance its reputation locally, nationally and globally. Serving as a thought partner and counsellor to university leaders, the incumbent will lead enterprise brand development and implement marketing plans to support reputational, enrollment, and advancement goals, as well as key leadership and administrative initiatives. This collaborative, innovative leader will inspire and manage a team of over 25 talented, dedicated staff responsible for strategic services across the university, including creative design, marketing services, centralized digital, social and traditional advertising strategy and placement, web and mobile design and user experience. The ideal candidate will be an experienced change agent with deep expertise developing and implementing brand strategy and compelling marketing campaigns within a large, matrixed organization, ideally in the higher education setting. The new leader will have a track record of leading large and cross-functional teams and managing multiple, distinct work streams across a full array of channels, multiple markets, and target audiences. The successful candidate will be adept in envisioning and managing a sophisticated content operation accountable to strong performance measurement and metrics. This role reports to the Vice President of Communications and Marketing, and will work closely in partnership with the AVP of Communications. Responsibilities Include:
Perform other work-related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position. |
---|---|
Minimum Qualifications: | Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 10 years of relevant professional experience, Master's degree, or higher, in a relevant area of study preferred. Relevant experience must include at least 4 years of senior leadership/executive level experience. Degree must be conferred by the start date of the position. |
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications: | |
Preferred Qualifications: |
|
Typical Hiring Range | Commensurate with Experience. |
Campus Location: | Foggy Bottom, Washington, D.C. |
---|---|
College/School/Department: | External Relations |
Family | Comm, Mktg & Media |
Sub-Family | Marketing and Brand Management |
Stream | Executive |
Level | Level 2 |
Full-Time/Part-Time: | Full-Time |
Hours Per Week: | 40+ hrs |
Work Schedule: | Monday-Friday, occasional nights and weekends as needed |
Will this job require the employee to work on site? | Yes |
Employee Onsite Status | Hybrid |
Telework: | Yes |
Required Background Check: | Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search |
Special Instructions to Applicants: | Employer will not sponsor for employment Visa status |
Internal Applicants Only? | No |
Posting Number: | S012967 |
Job Open Date: | 05/06/2024 |
Job Close Date: | |
If temporary, grant funded or limited term appointment, position funded until: | |
Background Screening | Successful Completion of a Background Screening will be required as a condition of hire. |
EEO Statement: | The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law. |